Privacy Policy

Airframe Drone Services is a trading name of Pineapple AVI Ltd, a company registered in England and Wales (company number 17112512). Our registered office is 86–90 Paul Street, London EC2A 4NE, and we operate from Basingstoke, Hampshire.

Pineapple AVI Ltd is the controller of the personal information described in this policy. If you have any questions about it, email hello@airframedrones.co.uk or call 0330 401 1227.

We only collect what we need to respond to you, deliver our services and run our business.

Enquiries

When you contact us through a form on this website we collect your name, email address, phone number, company, the service you are interested in, your message, and the page you sent it from.

Rate card requests

When you ask to view our rate card we collect your name, company, business email address and phone number, whether you agreed to receive marketing (with the time and the wording you were shown), and the date your access expires.

Working with us

If you become a client we hold the contact, site, booking, billing and correspondence details needed to plan and deliver the work, invoice it and keep proper records.

Website usage

Our website and the services behind it record technical information such as your IP address, browser and device type, pages visited and how you arrived on the site. See Cookies and similar technologies below.

Aerial imagery

Our drone operations can capture images of people, vehicles and property within or near a site we have been engaged to survey or film. See Drone operations and aerial imagery below.

UK data protection law requires us to have a lawful basis for each use of your information. We rely on the following.

Responding to enquiries and rate card requests

To reply to you, prepare quotations and give you access to our rate card. Lawful basis: legitimate interests, and steps taken at your request before entering into a contract.

Delivering our services

To plan, carry out and support the work you have engaged us for, including flight planning, site safety and reporting. Lawful basis: performance of a contract.

Managing our business

To keep records, invoice, handle accounts and meet our legal, tax, insurance and aviation obligations. Lawful basis: legal obligation and legitimate interests.

Improving our website and advertising

To understand how the website is used and measure the performance of our advertising. Lawful basis: legitimate interests, and consent where the law requires it for cookies.

Marketing

To send occasional updates about our services, only where you have opted in. Lawful basis: consent, which you can withdraw at any time.

We only send marketing emails if you have ticked the marketing box on one of our forms or otherwise asked to hear from us. Every marketing email includes a way to unsubscribe, or you can email hello@airframedrones.co.uk at any time. Withdrawing consent does not affect how we handle your enquiry.

We do not sell your personal information.

We share personal information only where it is needed, and with suppliers who process it on our instructions under contract.

Website and database hosting

Our website, forms, database and staff portal run on the Base44 platform.

Customer relationship management

Enquiries are recorded in Attio, the CRM system we use to manage leads and client relationships.

AI assistance

When an enquiry arrives, an AI service provided through our website platform writes a short summary of it for our team. It is used only to help us respond, not to make decisions about you.

Analytics and advertising

Google provides our website analytics (Google Analytics), tag management and advertising measurement (Google Ads).

Our clients

Imagery and data captured during a job are supplied to the client who commissioned it.

Advisers and authorities

Our accountants, insurers and professional advisers, and the Civil Aviation Authority, police or other authorities where we are legally required to share information.

Some of our suppliers store or process information outside the UK, including in the United States. Where that happens we rely on the safeguards UK law provides, such as UK adequacy regulations (including the UK–US data bridge for certified organisations) or the International Data Transfer Agreement and Addendum.

Enquiries that do not lead to work

Up to 24 months from your last contact with us.

Rate card requests

Rate card access expires after 30 days. The request record is kept for up to 24 months.

Client and financial records

Six years after the end of the financial year they relate to, as required for tax and legal purposes.

Marketing preferences

Until you unsubscribe. We then keep a record that you opted out so we do not contact you again.

Aerial imagery

As agreed with the client who commissioned the work, and otherwise no longer than needed for that job and any related claims.

We use appropriate technical and organisational measures to protect your information. Access to enquiries and requests is limited to authorised Airframe staff through an invitation-only portal, and rate card access links are protected so that only a secure fingerprint of each link is stored.

Cookies and browser storage are small pieces of information saved on your device. This website uses:

Essential

Storage that makes the website work, such as remembering your rate card access for 30 days (airframe_rate_card_token) and keeping staff signed in to the admin portal. These are needed for the site to function.

Analytics

Google Analytics cookies (_ga and _ga_*) that tell us which pages are visited and how people find us. The information is aggregated.

Advertising

Google Ads cookies (such as _gcl_au) that let us measure whether our adverts lead to enquiries.

You can block or delete cookies in your browser settings. Blocking analytics and advertising cookies will not stop the website working. You can also opt out of Google Analytics using Google’s browser add-on at tools.google.com/dlpage/gaoptout.

All our flights are carried out in line with Civil Aviation Authority rules. We plan each operation to minimise the capture of people who are not involved, and we do not use our footage to identify, track or profile individuals.

Imagery belongs to the job it was captured for and is shared with the client who commissioned it. If you believe you appear in footage we have captured and would like it reviewed, blurred or deleted, contact us with the location and date and we will look into it promptly.

Under UK data protection law you have the right to:

• ask for a copy of the personal information we hold about you
• ask us to correct information that is wrong or incomplete
• ask us to delete your information, or restrict how we use it
• object to our use of your information where we rely on legitimate interests
• withdraw consent at any time where we rely on consent, including for marketing
• ask us to transfer information you gave us to another organisation, where this applies

To use any of these rights, email hello@airframedrones.co.uk. We will respond within one month and will not usually charge a fee.

If you are unhappy with how we have handled your information, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.